China’s consumer market, second only to the US, is key to both domestic and international brands. While the buying behaviours of consumers in China have been well-documented, more recent shifts in consumer preferences in the wake of Covid-19 are less well-known. Our new study ‘Chinese consumers in 2021: how priorities in lifestyle consumption are changing’, published in partnership with Accor, Bulgari, Maserati, Remy Cointreau, and Noblesse, seeks to investigate trends in buying behaviour that show a shift away from material goods towards more experiential spending.
Watch the replay of the release event on 14 December 2021 featuring keynote presentations and a panel discussion.
Keynote speaker: Jenny Wang, President of Fosun Foundation
Panel: Mirko Bordiga, CEO Maserati China; Jenny Cheah, President Bulgari Greater China; Joann Cheng, Chairman and CEO of Lanvin Group, Fosun Global Partner; Christophe Lauras, Senior Vice President of Accor Greater China, President of the French Chamber of Commerce and Industry in China
Moderators: Julie Laulusa, Member of the Executive Board and Managing Partner of Mainland China, Mazars; Lei Yu, Managing Director and Chief Editor, Noblesse
Download the full report: https://www.mazars.com/Home/Insights/Shaping-the-agenda/Chinese-consumers-in-2021
Recorded on 14 December 2021
Keynote speaker
Panelists
Moderators
China’s consumer market, second only to the US, is key to both domestic and international brands. While the buying behaviours of consumers in China have been well-documented, more recent shifts in consumer preferences in the wake of Covid-19 are less well-known. Our new study ‘Chinese consumers in 2021: how priorities in lifestyle consumption are changing’ seeks to investigate trends in buying behaviour...
