2021中國消費者報告
中國的消費市場僅次於美國，因此，中國市場對國內外品牌都至關重要。 儘管中國消費者的購買行為已有詳細的記錄，但在疫情後，消費者的消費偏好變化卻鮮為人知。 我們的新研究《2021中國消費者報告：生活方式消費的轉變》旨在調查中國消費者的消費行為轉變，這些趨勢表明了消費者從物質商品轉向更具體驗性的消費。
中國的消費市場僅次於美國，因此，中國的市場對國內外品牌都至關重要。 儘管中國消費者的購買行為已有詳細的記錄，但在疫情後，消費者的消費偏好變化卻鮮為人知。 歡迎重播我們 在12 月 14 日舉辦的活動以瞭解我們最新發布的研究，此研究向行業高管和專家展示了中國消費者生活方式和優先事項的最新變化。
觀看我們的重播
Chinese consumers in 2021: how priorities in lifestyle consumption are changing [event replay]
China’s consumer market, second only to the US, is key to both domestic and international brands. While the buying behaviours of consumers in China have been well-documented, more recent shifts in consumer preferences in the wake of Covid-19 are less well-known. Our new study ‘Chinese consumers in 2021: how priorities in lifestyle consumption are changing’, published in partnership with Accor, Bulgari, Maserati, Remy Cointreau, and Noblesse, seeks to investigate trends in buying behaviour that show a shift away from material goods towards more experiential spending.
Watch the replay of the release event on 14 December 2021 featuring keynote presentations and a panel discussion.
Keynote speaker: Jenny Wang, President of Fosun Foundation
Panel: Mirko Bordiga, CEO Maserati China; Jenny Cheah, President Bulgari Greater China; Joann Cheng, Chairman and CEO of Lanvin Group, Fosun Global Partner; Christophe Lauras, Senior Vice President of Accor Greater China, President of the French Chamber of Commerce and Industry in China
Moderators: Julie Laulusa, Member of the Executive Board and Managing Partner of Mainland China, Mazars; Lei Yu, Managing Director and Chief Editor, Noblesse
Download the full report: https://www.mazars.com/Home/Insights/Shaping-the-agenda/Chinese-consumers-in-2021
於 2021 年 12 月 14 日錄影
講者和小組成員
特邀講者
小組成員
主持人
我們的專家
