購物者作為消費者和公民的相互衝突的需求給消費領域帶來了新的、有時甚至是相反的壓力。 數字化和可持續轉型可幫助消費品公司戰略性地、系統性地面向未來，滿足新消費者群體不斷變化的需求。
Isabelle Massa 合夥人
Sustainable, smart, and synchronised: using technology to accelerate the ESG transition in the consumer sector
Mature markets are experiencing a shift in consumer demand patterns as consumers move away from traditional products and services towards those consistent with environmental, social, and governance goals. Our study ‘Sustainable, smart, and synchronised’ explains how consumer companies can harness ESG and digital transformation to thrive in this changing environment.
The report offers an actionable guide for consumer companies to future proof their businesses by shifting to synchronised, smart and sustainable business models, and includes contributions from experts with executive experience at L’Oréal, Marks & Spencer, Pernod Ricard, Danone, and Mazars.
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To accelerate transformation, companies must measure and optimise ESG performance and leverage new technologies.
Sustainable, smart, and synchronised outlines strategic steps such as shifting key performance indicators, collecting data on relevant metrics such as biodiversity impacts or supply chain labour rights, and creating meaningful and actionable insights to drive strategy and progress on sustainability.
On the tactical level our study offers a step-by-step guide to operationalise transformation, such as building a mix of talent and skills across the business and board level, improving diversity, working with suppliers to improve efficiency and ESG outcomes, or collaborating with other companies and stakeholders.
Read our new report to learn about how to prepare your business for this new era. Full report below.
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