Webinar replay: Greenwashing - navigating sustainable practices according to the Green Claims Directive

In the world of sustainable business, accusations of greenwashing are a nightmare for companies. Even well-intentioned businesses can make mistakes that lead to misleading claims about the environmental impact of their products and services. As well as losing reputation and trust, companies risk lawsuits and fines.

As the society we are at the sensitive intersection of business and environmental responsibility, it is essential to keep an eye on the development of legislation. In this context, the European Parliament has taken an active step in tackling the problem of greenwashing. In 2023, the EP has drafted a new Green Claims Directive (GCD), which aims to set clear guidelines and standards and thus create a framework to protect consumers from misleading environmental claims.

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What we discussed

• Overview of the new Green Claims Directive (GCD)
• List of claims to avoid and replace
• Examples of good and bad practice
• Results of relevant research and data on greenwashing
• Q&A

Speakers

Jana Ružická, Sustainability Director at Mazars in Slovakia

Jana has over 18 years of experience in sustainability and has advised nearly 500 companies (multinational and small and medium-sized) on corporate responsibility. She helps clients optimize environmental and social impact, manage risks, improve ESG (environmental, social and governance) strategy management and strengthen their CSR reputation. Jana specialises in the preparation of annual sustainability reports, stakeholder dialogue and supply chain responsibility.She is an expert on Global Reporting Initiative guidelines, ISO 26000, UN Global Compact, 2030 Agenda and the 17 Sustainable Development Goals (SDGs).

Patrik Albert, Account Manager in Ipsos Slovakia

Patrik is an Account Manager at the research agency Ipsos, where he has been working for six years. Overall, however, he has been in the world of surveys for ten years. His research focuses on topics such as corporate responsibility, employment and social corporate policy. He is also interested in brand testing, communications and usability testing. In addition, he also enjoys working in the public sector and political spheres. He also pays less attention to quantitative research, which is often combined with qualitative research.

Watch the recording in the Slovak language