Create sustainable value in medium-sized companies
Despite the strong entrepreneurial drivers that can be a force behind many businesses, some still face challenges when it comes to achieving sustainable value.
Transitioning to a different business model
Transitioning to a different business model is not an overnight task. It is a process that needs to be reviewed regularly to prevent the company from being left behind by evolving market trends, or becoming disconnected from the expectations of stakeholders, such as consumers, employees or financiers.
There are three main stages to business model transition:
The culture of the business is critical to effective business model implementation. Senior management needs to be engaged and committed to the changes – and seen to be so. The transition and the benefits it will bring need to be communicated clearly to employees. The actual purpose of the company must be communicated transparently and authentically. Everyone should feel involved, to understand what’s happening and why, and to take ownership of their responsibilities. This may mean revising the rewards and incentive programme to ensure it is aligned with the objectives and key milestones of the new model.
Investment is also likely to be crucial. Effective transformation needs effective budgeting, which may mean securing external funding from banks or other finance providers. If you need to secure finance externally, the assessment and analysis you’ve carried out during stages one and two can be invaluable when demonstrating the viability of your strategy to potential lenders or investors. Having accurate ESG data, for example, will position the business more positively for most finance providers, who will have their own sustainability requirements to comply with.
At Mazars, our global privately owned business teams work with clients around the world to support them in transitioning to new business models. To find out more, please get in touch with us below:
Brisbane – Tony Hunt | Melbourne – Christopher Cicutto | Sydney – Dean Newman |
+61 7 3218 3900 | +61 3 9252 0800 | +61 2 9922 1166 |
Author: Joern Dieckmann, Partner, Germany (Audit, Tax, head of POB)
Published: 29/11/22
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