Sustainability nudges to help organisations embrace their ESG journey

In this report, we aim to help organisations get started on their ESG journey. We leverage Nudge theory from economics to provide practical and actionable examples to help organisations shift towards more sustainable behaviours.

Nudges are small scale interventions that shift individual behaviours without specific incentives or disciplinary threats. Most of human behaviours happen unconsciously in reaction to a range of stimuli. Therefore, individuals are often not conscious of the presence of the nudge, they simply react to it automatically.

Nudges bear great potential for organisations to steer behaviours of their employees, suppliers, customers and other stakeholders. Our report presents a number of successful nudges that organisations can implement to reduce their energy consumption (and thereby their carbon footprint), water consumption, waste, impact on nature, and workplace inequalities. It also provides a step-by-step methodology to successfully implement sustainability nudges within an organisation.

These nudges can be a first step in an organisation’s ESG journey before scaling up efforts. Ultimately, it is all about getting started and these small steps can lead to transformative practices. Are you ready to nudge?

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Table of Contents

2 Introduction to sustainability nudge

3 Climate change and sustainability: a rapidly evolving landscape

  • What is climate change?
  • Regulatory landscape

4 Greenhouse gas emissions

  • Carbon accounting: The different categories of GHG emissions
  • Using nudge to reduce scope 1 emissions
  • Using nudge to reduce scope 2 emissions
  • What about scope 3 emissions?

7 Nature

  • Leveraging the power of social networks to increase sustainable
  • behaviours
  • Using frequent reminders

8 Waste

  • Using sensory experiences to improve waste collection and sorting
  • Spotlight effect to improve waste sorting
  • Leveraging the power of default to increase waste collection

9 Human capital

  • Using priming to foster workplace equity
  • Framing decision-making differently to remove biases

10 Guide to design and implement sustainability nudge

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Sustainability nudge to help organisations embrace their ESG journey