The future of telcos: winning the client experience battle
What exactly is the business of telecommunications? The obvious answers – carrying information and connecting people – could soon be too narrow and fail to define the true capabilities of telecommunication companies. At Mazars, we believe that ‘shaping customer experiences’ better describes the present priorities and future direction for telcos.
But to do that, telcos need to leverage 5G – its rapid transfer speeds and its low latency – to shape seamless experiences, while developing their mobile financial services capabilities and keeping up with fierce competition from tech firms, banks and others, which all want to own and brand the new age of customer experiences.
“The business of telcos is changing. Connecting people is no longer enough – instead, telcos want to play a leading role in shaping customer experiences. By using their devices to unlock shared, autonomous cars and ‘shop and go’ without having to reach for a physical wallet, customers are on the verge of a new seamless era. This is where the opportunity lies for telcos, which can use mobile financial services to turn possibilities into reality.” Julien Huvé |
To highlight the global opportunities and challenges that stand before telcos seeking to win the customer experience battle, Mazars has created the Mobile Payments Index, which assesses 17 countries on ten different variables related to three fundamentals: regulation and infrastructure, consumer behaviour and mobile payment penetration.
Huvé says, “The Mazars Mobile Payments Index reveals which markets present the greatest opportunities and challenges to telcos looking to grow their businesses and evolve their offering beyond simply connectivity and digital access.”
Interested in the seamless customer experience that telcos could unlock? Watch the below video to find out more.
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