Webinar | From having to being: how China’s consumers are shifting their lifestyle priorities
Join us for a virtual session revealing how Chinese consumers’ priorities in lifestyle consumption have shifted in the post-pandemic economic environment – away from material goods and towards more experiential spending. Our experts will discuss the challenges and opportunities ahead for brands.
Webinar – 24 March 2022
10:00 to 10:45 CET | 17:00 to 17:45 CST
This virtual session will be held in English. Click here for the webinar in French. Attendance is free but registration is needed to access the webinar.
As we reveal in our latest report ‘Chinese consumers in 2021: how priorities in lifestyle consumption are changing’, urban Chinese have shifted from having to being in the wake of Covid-19. New categories of growth are emerging in the world’s second largest consumer market and with them, new opportunities.
Where are consumers spending the most on and how have their habits changed from the pre-pandemic era? What can consumer brands operating in China do to evolve with the changing needs of Chinese consumers?
Join Julie Laulusa, Member of the Group Executive Board and Managing Partner Mainland China and Isabelle Massa, Partner and Head of Consumer at Mazars, to find out how global brands can make sense of these recent trends in buying behaviour, which will define the Chinese consumer market in the coming years. Sign up below.
Agenda
- Key findings of our study: how priorities in lifestyle consumption are changing
- Discussion: opportunities and challenges ahead for brands
- Q&A
Speakers
Isabelle Massa Partner - Paris
Chinese consumers in 2021
China’s consumer market, second only to the US, is key to both domestic and international brands. While the buying behaviours of consumers in China have been well-documented, more recent shifts in consumer preferences in the wake of Covid-19 are less well-known. Our new study ‘Chinese consumers in 2021: how priorities in lifestyle consumption are changing’ seeks to investigate trends in buying behaviour...
5 ways Chinese consumers are shifting priorities
15/02/2022 For many, the pandemic has encouraged a period of reflection and Chinese consumers are no exception. In Q2 of 2021, we surveyed over 4,000 participants in Mainland China to uncover a shift in spending priorities. Here’s what we learned.