The event will be held in English.
Sign-up for free to watch live the release of our new report Chinese consumers in 2021: how priorities in lifestyle consumption are changing published in partnership with Accor, Bulgari, Maserati, Remy Cointreau, and Noblesse. We will present the key findings on consumer lifestyle preferences among men and women across generations and cities in China and reveal some new trends that will define the Chinese consumer market in the coming years. A panel discussion featuring industry players and experts will follow.
China’s consumer market, second only to the US, is key to both domestic and international brands. While the buying behaviours of consumers in China have been well-documented, more recent shifts in consumer preferences in the wake of Covid-19 are less well-known. Our new study ‘Chinese consumers in 2021: how priorities in lifestyle consumption are changing’ seeks to investigate trends in buying behaviour...
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