Chinese consumers in 2021: how priorities in lifestyle consumption are changing
China’s consumer market, second only to the US, is key to both domestic and international brands. While the buying behaviours of consumers in China have been well-documented, more recent shifts in consumer preferences in the wake of Covid-19 are less well-known. During a live event on 14 December we published our new study and learn from the industry's top executives and leading experts about recent changes in lifestyle consumers' priorities in China.
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Recorded on 14 December 2021. The event was held in English.
Watch the release of our new report Chinese consumers in 2021: how priorities in lifestyle consumption are changing published in partnership with Accor, Bulgari, Maserati, Remy Cointreau, and Noblesse. We presented the key findings on consumer lifestyle preferences among men and women across generations and cities in China and revealed some new trends that will define the Chinese consumer market in the coming years. A panel discussion featuring industry players and experts followed.
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