Advertisement tax: What next?

The summer tax package of 2019 brought along an unprecedented turn concerning the rules of advertisement tax. The legislators suspended the application of the provisions indefinitely, in the middle of the year, with the actual set of provisions left unchanged. What is the background and how will all of this affect clients of advertising services?

The new provision fixed the rate of the advertisement tax at 0% for the period between 1 July 2019 and 31 December 2022, both with respect to publishers and clients of advertising services. Interestingly, therefore, the Advertising Tax Act is still in effect, only a few additional provisions have been inserted due to the mid-year introduction of the changes (24 July 2019), which provide for the obligations of publishers of advertisement for 2019. The advertisement tax, as such, is practically in the state of “clinical death.”

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Tax Newsletter 2019/8

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