Tax Newsletter 2016/2 - Advertising tax saving

Advertising tax has undergone substantial changes since its introduction in 2014, and countless non-binding resolutions have been published to help the interpretation.

Companies have developed their systems to gain information easily for tax reporting. However, based on our experiences, a certain part of companies – perhaps due to precaution or risk avoidance – pay advertising tax on promotional materials, which are not taxable based on law. Significant tax saving could be achieved by those, who typically account for the production costs of marketing or advertising materials related to encouraging retail sales.

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Tax Newsletter 2016/2