Our brand identity
Why rebrand?
For over 75 years Mazars has operated as one team, guided by four founding principles:
- To act responsibly in the public interest and help build the economic foundations of a fair and prosperous world
- To add value as a firm through the highest quality teams, a distinctive ability to listen to clients and to deliver solutions tailored to their needs
- To bring a unique choice in the industry; operating as an international integrated partnership, providing consistency, agility and stability to our clients
- To keep a long-term vision and pass on our legacy and our uniqueness to future generations
We have come a long way since Robert Mazars set up his accountancy firm in Rouen, France, in 1945. We have doubled in size in the past ten years to become an international organisation present in more than 90 countries and territories worldwide. The diversity of our offerings, clients and talent has flourished as we have grown. Society’s expectations of business have also evolved, bringing new challenges and opportunities for us and our clients, driving us to innovate.
Now is the right time to reflect this change and rearticulate the promise that we make to our people, clients and society.
Our new brand reflects the firm we have become and that we strive to be in the future.
Who we are and what we do
We are an international audit, tax and advisory firm. Operating as a united and integrated partnership, we work as one team to deliver exceptional and tailored services in audit, accounting, tax, financial advisory, consulting, and legal services. We are committed to helping our people and clients succeed by understanding and respecting who they are and how they work, and adapting our approach accordingly.
We take pride in empowering our people, clients and industry to achieve their potential and do the right thing. We are at our best when we combine our expertise, agility and understanding to provide answers and experiences that are the right fit for our people, clients and society.
This is our brand promise: to be the right partner for our people, for our clients, for our industry and for society at large.
Experience a different perspective
Since the founding of our firm, caring has always been at the heart of who we are. How we work is as important to us as what we do.
We aim to help build a fair and prosperous world and to give our clients and people a rewarding experience. We do this by empowering our experts to lead and do what is right for our clients and for the public interest, working together seamlessly across geographies and services, bringing a balanced perspective and approaching every piece of work with social conscience.
Caring is an essential piece of how we work. It is what makes us, us.
And because we care, we look at things from different perspectives, keeping an eye on the interests of our people, our clients and society at large.
Our visual identity
Our new logo is a confident, understated wordmark that is free of symbols and taglines. Pure and timeless in design, it is a uniquely Mazars. The lowercase lettering represents our approachability and the blend of angles and curves reflects the balance of human and technology in our approach.
Our visual system celebrates who we are and how we work; it mirrors our promise to be the right fit for those we serve, to bring precision, clarity and a different perspective.