In recent months, it has been impossible to avoid “Generation Y”. It has appeared in newspapers, in magazines and has been given a place of prominence in bookstores. The Generation Y consists of young people born between the beginning of the 1980s and the mid-90s. Modern literature does not always depict this generation in a favourable light, labelling them with characteristics such as: individualistic or even selfish, unmanageable, impertinent, glued to their smartphone, addicted to social media, impatient, etc...
Here are a few elements to help you to understand their outlook on the world.
Study available in English and in French
For the 6th consecutive year, Mazars is a partner of the Women’s Forum which takes place in Deauville from 10th to 12th October 2012. Mazars has decided to start with the discovery of Generation Y and will present the results of the international survey “The Y Revolution?”, conducted among 1011 young people from 64 nationalities, at the Women’s Forum.
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