Growing Global

Embrace new markets

Despite uncertainty in geopolitics and rising tariffs, companies continue to expand internationally, with many entering new markets. In our 2026 C-suite barometer, just over half of executives indicated they planned to expand to at least one new country in the next five years.

Motivated by increased competition within their own sectors, leaders must also anticipate and react to new entrants from other industries empowered by new digital technologies.

84%

of all businesses have an international expansion plan for 2026

88%

of C-suite executives are confident in managing tariff-driven costs

Global trade insights tracker

Stay informed on global trade, tariffs and economic developments with the Forvis Mazars global trade insights tracker (GTI tracker). Designed for senior business leaders, it delivers strategic insight into trade policy and market risks.

29 Jan 2026

C-suite barometer: outlook 2026

Our latest study uncovers a business world embracing change, investing in technology and people, and reimagining strategies to stay ahead of disruption and competition. Success now rests on adaptability as much as ambition.

Growing and expanding internationally

Key themes shaping sustainable strategies across new horizons.

Discover our C-suite expert insights

Navigating regulatory complexity

Expanding into new markets brings opportunity and escalating regulatory hurdles. From financial and cyber-security regulation to ESG and data privacy demands, navigating this shifting global landscape requires deep insight and strategic planning.

Read curated insights to guide businesses through evolving requirements, helping organisations forecast changes, build resilient data-compliant operations and turn complexity into a confident roadmap for international expansion.

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Digitise to thrive

Big data analytics and artificial intelligence are transforming how every company does business, regardless of size or structure.
C-suite executives around the world identify digitalisation as a top investment priority, as data-led strategy becomes a pre-requisite for successful global growth. In this series we consider how companies can shape a digital strategy to grow, identify the right new markets and develop robust operations and supply chains, managing risks and reaching new opportunities.

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Harnessing the power of reporting and data insights

As businesses expand into new markets, reporting is often seen only as a compliance burden. Yet, with the right foundations and use of data-driven insights, it can become a powerful tool to guide international growth.

Explore how leaders can strengthen reporting, harness AI and prepare for shifting regulations, turning compliance into a strategic advantage and building the resilience needed to succeed globally.

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Strengthening supply chains

Amid rising geopolitical tensions and supply chain complexity, businesses are rethinking their approach to international expansion. Our latest report delivers insight into how organisations are reshaping their supply chains to navigate disruption, regulatory pressures and geopolitical uncertainty.

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