Ruba Darwish Head of Digital transformation
Ruba Darwish drives our consulting group with a sincere belief in technology's transformative power. With a blend of solid business acumen and technological expertise, Ruba's career, marked by unconventional thinking and deep technological insights, includes more than 20 years of leadership roles at prominent regional system-integration service providers and international technology vendors. Through her regional experience combined with her knowledge and focus on the Saudi Market, she is able to lead organisations through the challenges of their digital transformation journeys, integrating the power of data and minimising risks through addressing cybersecurity concerns. Ruba is also able to interconnect your digital journey with aspired ESG Goals while ensuring your profitability along the way.
Ruba offers consultancy services aimed at fostering growth by seamlessly integrating technology into the organisation's core fabric, addressing ‘People’ and ‘Process’ as integral parts of the journey. Her experience enables her to increase profitability and create space for continuous innovation and collaboration.
Ruba is considered a prominent figure in the technology sector. She actively engages in conferences and initiatives, with a focus on promoting more women within the tech workforce.
Ruba Has served on the Board of the Information and Technology Association of Jordan (int@j) for two terms and also acts as an advisor on multiple digital transformation & cyber security committees in Jordan. She was recently appointed as an Advisory Committee Member of the Jordan National Cybersecurity Council and the Vice Chairman of the Board of Directors of the Digital Skills Association (Digiskills).
Education:
- B.Sc. in Electronics Engineering, Princess Sumaya University for Technology
Languages:
- Arabic
- English